Are you an expert-for-hire or a trusted client advisor?

Building Your Clients for Life helps you develop, grow, and sustain trusted client relationships.

How to Earn Clients for Life as a Trusted Advisor


A unique learning experience to help you develop, grow, and sustain trusted client relationships

  • 82 audio lessons covering 26 essential client development topics

  • 28 supplemental videos providing a quick but thorough overview of the topics that are covered in-depth in the audio lessons

  • 177-page workbook with lesson summaries and application exercises to apply the strategies to your own client relationships

  • Short lesson quizzes to reinforce learning and track your progress

  • 15 hours of individual learning (25 hours if small groups are used)

Building Your Clients for Life: Course Roadmap

What Others Are Saying

“Andrew Sobel’s techniques have been instrumental in building our ‘client first’ culture at Cognizant” - Francisco D’Souza, CEO, Cognizant


“His deep expertise on what makes service firms successful makes Andrew Sobel’s guidance accessible, credible, and invaluable”. - Edward E. Nusbaum, former CEO, Grant Thornton


“Enduring client partnerships are essential to success, and Andrew Sobel delivers powerful insights about how to systematically cultivate and sustain them.” - James Bardrick, CEO, Citigroup UK


“With the credibility of an expert in the field, Andrew Sobel eloquently describes how to build trusted client partnerships”. - Sir Winfried Bischoff, Chairman, EMEA, JP Morgan Chase & former Chairman, Lloyds Banking Group




Meet Andrew Sobel

  • Andrew Sobel

    Andrew Sobel

    Andrew Sobel is the world’s leading authority on the strategies and skills required to earn lifelong client loyalty and build trusted business relationships. He is the most widely published author in the world on this topic, having written eight acclaimed, bestselling books on professional-client relationships including Power Relationships, Power Questions, All for One, and Clients for Life. His books have been translated into 21 languages.
    A former Senior Vice President and Country Chief Executive for Gemini Consulting, Andrew has led his own international consulting firm for 24 years. He has attracted leading global clients such as PwC, Citibank, Booz Allen Hamilton, Cognizant, Lloyds Banking Group, Bain & Company, Grant Thornton, and over 100 others. His relationship-building strategies have been taught to more than 50,000 professionals in 52 countries, helping them win more new clients and dramatically grow their existing relationships.
    Andrew graduated from Middlebury College with honors and earned his MBA from Dartmouth’s Tuck School.